Reservoir & PopArabia Bolster Presence In Egypt With Two New Deals

Aug 23, 2023

The companies increase rights in Egyptian music with the acquisitions of RE Media and El Sawareekh catalogs

New York, August 23, 2023— Reservoir Media, Inc. (NASDAG: RSVR), an award-winning independent music company, in conjunction with PopArabia, the leading music publisher and independent music company in the Middle East and North Africa (MENA), announced two new deals, expanding the Companies' share of Arabic music. The deals include the catalog acquisition of Cairo-based content production and distribution company RE Media, including the Company's over 6,000 recordings and compositions. Reservoir and PopArabia additionally announced the acquisition of master and publishing rights for the catalog of Egyptian rap duo, El Sawareekh.

Founded in 2004 by Richard Elhaj, RE Media is an Arabic content production and distribution company based in Cairo, Egypt. The company owns a catalog of 6,000 recordings, representing a diverse mix of Egyptian music spanning the past 30 years and featuring songs by legendary artists like Amr Diab, George Wassouf, Dalida, Mohamed Mounir, and more. The deal with PopArabia and Reservoir includes the acquisition of Egyptian icon, Amr Diab's classic debut album Ya Tareeq; Diab remains one of the most streamed Arab artists in the world. The addition of RE Media's catalog also includes sub-labels Moseeqa and Moseeqa TV, as well as the acquisition of several of RE Media's owned and operated YouTube channels, which collectively boast one million subscribers. As part of the deal, PopArabia will convert these YouTube channels to its own YouTube hub.

Elhaj commented, "I am very proud to have struck an arrangement with PopArabia for the acquisition of some of our catalog, and I foresee a long-term relationship with them and with Reservoir. I am also excited about the governance PopArabia is bringing to the Middle East, maximizing the economic potential of music assets and creating a lawful ecosystem to build on for the future."

Comprised of Ahmed Abdelhamed (professionally known as Dokdok) and Bassem Mohamed (professionally known as Fanky), El Sawareekh have earned a following as forerunners for the development of the Mahraganat genre. Popular with youth across MENA, Mahraganat emerged in 2011 and mixes Arabic rap with electronic music and traditional Egyptian rhythms. El Sawareekh have grown a massive fan base since their debut album in 2014 with the release of their breakout hit "Laa" in 2017. To date, "Laa" has garnered over 100 million views on YouTube. Notably, Reservoir and PopArabia initially acquired rights to "Laa" through the 2022 acquisition of Egyptian label 100COPIES, and the companies' share of the duo's catalog has grown with the addition of their latest works. Their catalog includes other self-released hit tracks like "Eda Eda," "Albk Bahr Maleh," and "Ekhwaty" with over 66 million, 180 million, and 414 million YouTube views, respectively. In 2021, El Sawareekh were highlighted on Forbes' list of the Middle East's Arab Music Stars.

On the deal, El Sawareekh said, "We are excited to continue our relationship with Reservoir and PopArabia. We look forward to the companies' support as we continue to show the world what we can do."

The two deals further Reservoir and PopArabia's efforts to contribute to growth within the region, supported by twofour54, Abu Dhabi's media zone that is home to the region's entertainment industry. Spek, PopArabia Founder and Chief Executive Officer/Reservoir Executive Vice President of International and Emerging Markets, commented, "Egyptian artists are a driving force in Arabic popular music, and it is gratifying to see Reservoir and PopArabia continue to solidify our presence in MENA through the acquisition of these important catalogs." He added, "El Sawareekh have created some of the country's most memorable hits of this era, and RE Media represents an important spread of Egyptian repertoire. Each of these deals is an important step in our ongoing efforts to expand our leadership in the Arabic music space."


Reservoir is an independent music company based in New York City and with offices in Los Angeles, Nashville, Toronto, London, and Abu Dhabi. Reservoir is the first female-founded and led publicly traded independent music company in the U.S. Founded as a family-owned music publisher in 2007, Reservoir has grown to represent over 150,000 copyrights and 36,000 master recordings with titles dating as far back as 1900 and hundreds of #1 releases worldwide. Reservoir frequently holds a Top 10 U.S. Market Share according to Billboard's Publishers Quarterly, was twice named Publisher of the Year by Music Business Worldwide's The A&R Awards and won Independent Publisher of the Year at the 2020 and 2022 Music Week Awards.

Reservoir also represents a multitude of recorded music through Chrysalis Records, Tommy Boy Records, and Philly Groove Records and manages artists through its ventures with Blue Raincoat Music and Big Life Management.


PopArabia was founded in 2011 by former Canadian hip-hop artist, music executive and entrepreneur Spek, in partnership and with ongoing support from twofour54 Abu Dhabi - the media zone that is home to the region's entertainment industry. As a sub publisher, PopArabia represents the world's leading music catalogues across the MENA territories and has pioneered music licensing in the region for over a decade. In 2020, PopArabia announced a partnership and joint venture with New York-headquartered Reservoir to sign and develop Arabic talent to export around the world. PopArabia also launched ESMAA later that year, a rights management entity working with the global community of music stakeholders and licensing performance, mechanical and neighbouring rights in the Gulf states.

As both a label and music publisher PopArabia represents a cross section of over 14,000 Arabic language songs of all genres and eras from across the MENA region.

Media Contact
Reservoir Media, Inc.
Suzy Arrabito
Vice President, Marketing & Communications

Investor Contact
Alpha IR Group
Jackie Marcus or Alec Steinberg

Source: Reservoir Media, Inc.